The F7 Blog
Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.
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Figureseven, Inc.
615 South Street
Fitchburg, MA 01420
877-626-2771
The Value of Redundancy
By Jeremy Daly, President, Figureseven, Inc.
April 30, 2009 in Technical Information, Search Engine Optimization, Web Marketing, Web Hosting, Web Site Management
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Del.icio.usTo most marketing and communication types, the term redundancy often refers to “the part of a message that can be eliminated without the loss of essential information.” Verbose and needless repetition often waters down your core message and ultimately results in less effective communications. Bottom line? Don’t be too redundant!
But in the online world, redundancy takes on a whole new meaning. It’s not just a good thing to be redundant, but an absolute necessity. Below are a few examples of the role that redundancy plays on the Internet and the value that it adds to your business.
How Much Are You Really Spending on Pay-Per-Click Advertising?
By Jeremy Daly, President, Figureseven, Inc.
April 27, 2009 in Search Engine Optimization, Web Marketing
Pay-Per-Click Advertising (PPC), or Pay-For-Performance Advertising, is a very cost effective way to achieve top engine placement for your relevant keywords across the major search engines. PPC programs are available on engines like Google, Yahoo! and MSN, and they are all fairly easy to use. Some, like Google AdWords for example, even allow you to geographically target user search results, further optimizing your budget by limiting your search radius to regional prospects. And the best part? You only pay when somebody actually clicks through to your site!
While the advantages may be apparent, some of the disadvantages aren’t so clear. For example, what many companies fail to realize is that the true Cost-Per-Click (CPC), or the amount paid when a term is clicked, is generally much higher than reported by all those seemingly informative graphs and statistics they provide. The actual CPC should be determined only after factoring in the Bounce Rate of your PPC traffic.
Welcome to the new F7 Blog!
By Jeremy Daly, President, Figureseven, Inc.
April 24, 2009 in Technical Information, Search Engine Optimization, Web Site Design, Web Marketing, Web Hosting, Web Site Management, Information Architecture
Since 1999, Figureseven, Inc. has been developing scalable, secure and reliable web solutions for businesses and organizations throughout the United States. Since we’ve been working with the web for so long, we thought we’d share some of our insights and experiences to help you maximize the value of your web marketing strategies and achieve your online marketing goals.
Over the course of the last ten years, Figureseven, Inc. has developed small sites for local companies like Butler Furniture and Halstead Insurance. We’ve worked with larger organizations like the North Central Massachusetts Chamber of Commerce and Holy Family Passionist Retreat Center to develop content managed, application driven web sites. We’ve worked on sites and built applications for the University of Massachusetts, Fitchburg State and Babson Colleges. We’ve even had the opportunity to develop web-based applications for multi-national organizations like CVS/pharmacy, NBC and Fox Broadcasting.
