The F7 Blog
Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.
Archives by Date
August 2010 (1)July 2010 (1)
June 2010 (2)
May 2010 (1)
April 2010 (2)
March 2010 (1)
February 2010 (2)
January 2010 (6)
December 2009 (5)
November 2009 (5)
October 2009 (7)
September 2009 (10)
August 2009 (1)
July 2009 (1)
June 2009 (5)
May 2009 (5)
April 2009 (3)
Archives by Category
Branding (21)Email Marketing (3)
Information Architecture (9)
Marketing (25)
Search Engine Optimization (9)
Social Media (17)
Technical Information (6)
Usability (9)
Web Hosting (3)
Web Marketing (23)
Web Site Design (15)
Web Site Management (9)
Figureseven, Inc.
615 South Street
Fitchburg, MA 01420
877-626-2771
Do you know your browser vocabulary?
By Aimee Belair, Creative Director, Figureseven, Inc.
May 29, 2009 in Technical Information, Information Architecture
Facebook
Twitter
Digg
LinkedIn
Del.icio.usIf you had to ask what a browser was, you definitely need to read on!
At a speaking engagement a few weeks ago, I witnessed a coordinator demonstrating how to look up a website by typing into what he said was the browser window's "search box." What he was really typing into was the "address bar" (the search box is something completely different). This afternoon, a telephone troubleshooting session with a client was breaking down over the confusion of what browser she was using. "Entourage," she said. Entourage is not a browser but rather an email client application.
Even the Local Sports Guy has a Blog?
By Scott Devlin, Director of Business Development, Figureseven, Inc.
May 18, 2009 in Web Marketing, Social Media
Since I turned 30, I’ve made it a point to learn something new every day. I refuse to grow old. This morning as I was getting ready for work, I realized just how differently I get my sports news today than I did twenty years ago. As a kid, I got all of my sports news from my local TV sports guy. As a teenager I no longer watched the local sports guy, but always made sure to catch the 11 o’clock SportsCenter. When I got to college, I could get all of that information quicker through 24 hour sports news stations. Today, if I want to know something, I go online to one of the many options I have. Time that I used to spend watching television, listening to the radio or reading the newspaper has been replaced by Google searches, Facebook updates and managing my fantasy football team online. I spend a good deal of time online finding out what I want and need to know and I would venture to say that you probably do too.
One thing I know for sure is that I am not the only one who has turned to the Internet to find information. According to a report done by InternetWorldStats.com, (http://tinyurl.com/pdkzsw) the statistics indicate this trend will continue. In the year 2000, the United States Population was over 281 million people and of those, 124 million were Internet users, an average of 44%. By the year 2008, the population had grown to almost 304 million people and the number of users had risen to over 220 million. The percentage is now 72.5%.
Why Distorted Text is Costing You Money!
By Jeremy Daly, President, Figureseven, Inc.
May 15, 2009 in Technical Information, Web Site Design, Usability
I’d venture a guess that a majority of Internet users have never heard the term CAPTCHA, but I’m pretty certain they’ve all seen it! CAPTCHA, or Completely Automated Public Turing test to tell Computers and Humans Apart, is that box of distorted text that makes you retype the letters before you can submit a form, post a comment to a blog, etc. While CAPTCHA can add much needed security to certain applications, it can also cause usability nightmares that not only frustrate users, but can turn them away for good!
Five Reasons Why You Have To Social Network Your Business
By Jeremy Daly, President, Figureseven, Inc.
May 8, 2009 in Web Marketing, Social Media
When we started Figureseven, Inc. (over a decade ago now) the biggest challenge selling our services to small businesses was convincing them that they actually needed a website. The argument was always, “not enough people are using it” or “it’s just for college kids.” Today, however, with the ubiquity of the Internet in everyone’s homes and its broad reaching demographics, it is a much easier sell. However, many of those businesses are now resisting an embrace of social networking for the very same reasons.
Here’s five reasons why that’s a huge mistake!
The Importance of Lead Generation
By Scott Devlin, Director of Business Development, Figureseven, Inc.
May 4, 2009 in Search Engine Optimization, Web Marketing, Web Site Management
Today, more than ever, the manner in which a company positions itself online will determine how likely they will succeed in this continuously evolving marketplace. Cultivating potential customers has never been more challenging. Consumers, who once relied on brick-and-mortar establishments for their retail goods and services, now seek the best deals online and rely on the sites that can provide those goods and services at the best prices with the most ease.
Your website needs to generate leads, and if it isn’t, then it is not working for you. Here are a few rules to live by to turn your website into the lead generator that it has to be.
