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Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.

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Are you excited about your website?

By Melissa DeLorenzo, VP of Marketing, Figureseven, Inc.
July 9, 2009 in Search Engine Optimization, Web Site Design, Web Site Management, Information Architecture, Usability

If you’re not, can you expect your potential customers to be? Consumers use the web – this is a given. This is where they get their information. From news to what’s going on with their favorite sports teams to where they buy their goods – people find what they want on the Internet. The quality of your site is crucial to the success of your business. Here are five essential elements of good web design that are the most important to viewers.

Visual Appeal
Your site needs to be clean and attractive. A website is a visual medium and, simply put, needs to look good. Don’t let your graphics outshine or clutter your message – keep it clear but eye-catching, making sure your marketing message is at the core of your design.

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