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Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.

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'CAN YOU DIG IT?' Twitter is here to stay.

By Scott Devlin, Director of Business Development, Figureseven, Inc.
August 4, 2009 in Social Media

I’d like to thank one of the most recognizable “tweeters”, The Real Shaq, Shaquille O’Neal, for the quote he used in celebrating a NBA Championship with the city of Los Angeles. Like Shaq, businesses are finding out now that leveraging social media platforms is a quick and easy way to generate sales. Many companies are using Twitter to build a buzz. Recently, I saw how Six Flags is using this wisely. I haven’t been to a Six Flags in years - I have not even had the thought of going there in just as long, but recently Six Flags was one of the trending topics on the website. I did a little research and came across a “twitter only” promotion offering park tickets for more than half off their regular pass price. Now to be honest, I did not buy tickets that day, but it did get Six Flags back on my radar and illustrated how effective this tactic can be.

I recognize that a lot of people see this as just a big platform for self promotion. Everyone who has a Twitter account is hoping they can gather eyes for whatever their cause is. It is very self-serving. Then again, isn’t marketing all about self promotion? Isn’t it about creating a buzz so potential customers and clients want to find out more about you? Whether you are in entertainment, news, retail, technology or even web strategy, we all have something that we provide that we feel is worth your time and, hopefully, your investment.

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