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Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.
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Figureseven's New Year's Resolutions
By Jeremy Daly, President, Figureseven, Inc.
December 23, 2009 in Web Marketing, Social Media, Marketing
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Del.icio.usAt the end of every December, we like to take a look back at the previous year and try to assess the things we did well and things we didn’t do so well. We use this reflection to help us put together our goals for the upcoming year, always striving to provide exceptional quality and service to our growing list of clients. Since we’re big on client communication, we figured we’d share some of our New Year's resolutions with you so you’d know what to expect in 2010. While I’m sure my personal resolutions, such as running on the treadmill every morning, will fizzle out by the second week in January, we pledge to you that our corporate resolutions will be much more steadfast.
So without further ado, here our some of Figureseven’s New Year’s resolutions, in no particular order:
"Every time a bell rings, a site gets indexed by Google!"
By Jeremy Daly, President, Figureseven, Inc.
December 16, 2009 in Search Engine Optimization, Web Marketing, Social Media, Branding, Marketing
This past weekend, in what seems to be an increasingly rare occasion nowadays, my wife and I were able to find some time to sit and relax on the couch and watch some television together. It just so happened that It’s a Wonderful Life was on, which is one of my favorite perennial classic Christmas movies. We didn’t start watching until the part where an agitated and frustrated George Bailey returns home to his wife and children after having realized that he can’t find the missing $8,000. But since nothing beats the way “Mary” sounds when Jimmy Stewart says it, we continued to watch and enjoy the remainder of the movie. I think what I like most about that movie is its clear demonstration of life’s interconnectedness. The effect that one man’s life can have on the world (similar to the butterfly effect) is no doubt akin to the dependencies and interrelations of the Internet.
When Clarence showed George what life in Bedford Falls (Pottersville) would be like if he were never born, we were shown the impact of a single force on that of an entire town. What many people don’t realize is that you as a single force on the Internet can affect much more than you know.
3 Things I Want for Christmas
By Greg Czarnowski, Principal, Figureseven, Inc.
December 14, 2009 in Marketing
1. For our country to be appreciated by other nations for all we do for the rest of the world. We have always answered the call when asked by other nations for our help. We always send copious amounts of relief and rescue aid whenever a disaster strikes anywhere else in the world. While we’re not always right, we’re never afraid to stand up for the rights of others. All I know that is that this world would be in far greater disrepair if it did not have the United States to turn to in a time of crisis.
2. For our economy to finally start to recover. There are a lot of talented people who I’ve met these past few months who are currently unemployed. They want to work – they simply can’t find work. Here’s hoping that companies and corporate heads figure out a way to grow, hire more people, and somehow get this country back on the road to recovery…fast.
New Olympic Logo Showcases Potential Pitfalls of Placement
By Aimee Belair, Creative Director, Figureseven, Inc.
December 11, 2009 in Web Site Design, Information Architecture, Usability, Branding
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Some Thoughts on 'Tiger' from a Marketing Perspective
By Greg Czarnowski, Principal, Figureseven, Inc.
December 8, 2009 in Branding
I was at a wedding over the weekend and had a fascinating discussion with other people in the field about Tiger Woods' value as a corporate spokesman now. One individual stated that because his brand is so strong and he drives so much in sales that the ongoing travails will have minimal effect on his salability. Unfortunately, I think she might be correct. And isn’t that a shame.
Because I think that Nike will never cave, here’s hoping that Gillette or Cadillac or Gatorade (or whichever sports drink he represents) steps up to the plate and drops Tiger as its representative, simply stating that “he does not represent the values that this company stands for.” Keep it simple, but its simplicity will be its strength. Avoid taking a “holier than thou” stance - do not condemn him, just drop him. I think that the amount of positive PR that it will generate will go a long way towards making up for the loss of sales that might inevitably follow.
