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Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.

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Blog Guidelines I

By Greg Czarnowski, Principal, Figureseven, Inc.
January 25, 2010 in Web Marketing, Social Media

After writing my last blog about the importance of blogs, I realized that some people might be a bit in awe of the prospect of writing a blog. To help assuage those fears, here are some guidelines that I believe will help you to craft your message more effectively.

1. Write with the reader in mind - your reader will read your post looking for what's in it for them.
2. Make it valuable and worthwhile. Don't waste people's time. If you don't have anything to say, no problem, plenty other people do.
3. Proof-read for typos and glaring grammatical errors (this is also something that I will do before we post anything). Respect your readers by polishing up your stuff.
4. Keep it short and simple. Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

Now, to avoid breaking one of my own rules, I will leave the rest of my guidelines until my next blog.
 

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