The F7 Blog
Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.
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Figureseven, Inc.
615 South Street
Fitchburg, MA 01420
877-626-2771
Figureseven, Inc.
615 South Street
Fitchburg, MA 01420
877-626-2771
Blog Guidelines II
By Greg Czarnowski, Principal, Figureseven, Inc.
January 27, 2010 in Web Marketing, Social Media
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Del.icio.usHere are some additional thoughts on what goes into a good blog, one that will keep site visitors returning to read more:
- Keep it lively, make it snappy and snazzy. Even if you aren't a natural born writer, you can write for your blog. Just write like you're speaking to your friend or to yourself! Remember though, get to the point quickly. Keep in mind the journalist's rule of 5 W's in the first paragraph: who, what, why, when and where.
- Write clearly (short sentences, only one concept per sentence).
- Use a clear headline, and don't be afraid to make bold statements (but don't mislead people either).
- Write like you talk. It's okay to use common expressions from speech. Examples: Go figure. Don't even go there. Now, I ask you. Gotta love it. (And, remember the age group of your readers – try to avoid using jargon that they might be unfamiliar with.)
