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Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.

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Blog Guidelines III

By Greg Czarnowski, Principal, Figureseven, Inc.
January 29, 2010 in Web Marketing, Social Media

I conclude my 3-part treatise on blog content with a few other thoughts to keep in mind:

9. Make sure that the topic is clear to someone who only reads the headline.
10. Make sure that the lead paragraph tells who and what the story is about and why the reader should care about it.
11. Make sure that it is free of jargon .
12. Ask your readers a question at the end or include something to stimulate readers to comment and provide feedback.

Engaging your site visitors might not be as challenging as you think. Then again, if you are overwhelmed by this prospect, consider using an outside source (hint, hint) that could provide you with the content you need to create a blog that makes your site a must-read visit.
 

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