The F7 Blog
Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.
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Create Once, Share Many
By Jim DeLorenzo, Guest Contributor
February 22, 2010 in Web Marketing, Social Media
Facebook
Twitter
Digg
LinkedIn
Del.icio.usYou may be familiar with the acronym, WORM, which stands for Write Once, Read Many. It refers to resilient data storage media that can be written to once but read from an unlimited number of times.
In social media we have the concept of COSM, or Create Once, Share Many – admittedly, quite different than WORM, but I like the similarity in terminology. I use Create instead of Write because we’re talking about the Web, so content could be in written, video or audio format – or a combination thereof. Regardless of the format, the idea is simple: use as many applicable outlets as appropriate to spread your content. So the S could also stand for Spread…or Simulcast…or Socialize.
Oops, Facebook did it again!
By Jeremy Daly, President, Figureseven, Inc.
February 16, 2010 in Web Site Design, Information Architecture, Social Media, Usability
It’s been a few weeks since Facebook launched another major change to their home page, and once again, it wasn’t without some public outcry. Almost a year ago when Facebook changed their site a self-sponsored poll found that over 94% of users disliked it. They eventually caved to user pressure and rolled back some of the changes. I guess people didn’t like the 1997-esque rounded corners on the profile pictures. Similarly, last October, Facebook released another set of design changes that altered the news feed! This even spurred a group called “PLEASE GIVE US OUR OLD NEWS FEED BACK!” that attracted well over half a million supporters.
I’ll admit that I too was frustrated by Facebook’s apparent disconnect with their users, but these previous modifications seemed to simply modify layouts and re-brand some of their features. It was easy for us to dislike those changes because it forced us to relearn something we were already very familiar with. This last update, however, went beyond mere visual and wording changes and actually appears to completely breakdown the site’s usability. Here are a few things that you may not have noticed, but from a usability standpoint, they are key factors in determining successful user experience.
