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Create Once, Share Many
By Jim DeLorenzo, Guest Contributor
February 22, 2010 in Web Marketing, Social Media
Facebook
Twitter
Digg
LinkedIn
Del.icio.usYou may be familiar with the acronym, WORM, which stands for Write Once, Read Many. It refers to resilient data storage media that can be written to once but read from an unlimited number of times.
In social media we have the concept of COSM, or Create Once, Share Many – admittedly, quite different than WORM, but I like the similarity in terminology. I use Create instead of Write because we’re talking about the Web, so content could be in written, video or audio format – or a combination thereof. Regardless of the format, the idea is simple: use as many applicable outlets as appropriate to spread your content. So the S could also stand for Spread…or Simulcast…or Socialize.
Now I’m not suggesting that you take a spammer’s approach and link to your video about vitamin supplements on a website about landscape design. You need to do the legwork of determining which blogs, podcasts and other sites are popular among your target audience and reach them there. But the interconnectivity of the Web compels you to make your content accessible at multiple locations to maximize its effectiveness.
When you finish your latest blog posting, link to it via Twitter and Facebook. Use a multi-posting site like TubeMogul or Hey!Spread to syndicate your video across multiple sites like YouTube, Vimeo and others. Use Digg or StumbleUpon to link to your content. With whatever tools or sites you use, add tags to identify what the content is all about.
With a thoughtful – and thorough – approach to sharing your content, you can reach your target audience at the sites where they’re spending time anyway and generate enough interest that they’ll seek you out to learn more.
About the author:
Jim DeLorenzo is passionate about marketing, online and off, and has been helping both small and large companies better market themselves for the past 10 years. He is a regular contributor to Figureseven, Inc.
