The F7 Blog
Figureseven, Inc. has been helping businesses maximize their offline and online marketing efforts for over a decade. This blog provides insight, tips and advice from our experts to help you achieve your marketing goals.
Archives by Date
August 2010 (1)July 2010 (1)
June 2010 (2)
May 2010 (1)
April 2010 (2)
March 2010 (1)
February 2010 (2)
January 2010 (6)
December 2009 (5)
November 2009 (5)
October 2009 (7)
September 2009 (10)
August 2009 (1)
July 2009 (1)
June 2009 (5)
May 2009 (5)
April 2009 (3)
Archives by Category
Branding (21)Email Marketing (3)
Information Architecture (9)
Marketing (25)
Search Engine Optimization (9)
Social Media (17)
Technical Information (6)
Usability (9)
Web Hosting (3)
Web Marketing (23)
Web Site Design (15)
Web Site Management (9)
Figureseven, Inc.
615 South Street
Fitchburg, MA 01420
877-626-2771
Revisiting online search techniques
By Aimee Belair, Creative Director, Figureseven, Inc.
June 23, 2009 in Technical Information, Usability
Facebook
Twitter
Digg
LinkedIn
Del.icio.usTo improve your search engine results on a topic, try the following:
To search for an exact phrase, enclose it all in quotation marks. For example, type in the phrase mathematical help into your search bar of choice and view the results. Now go back and type in "mathematical help" and notice the change in results. This method is called phrase searching.
What do you mean my website is down?
By Scott Devlin, Director of Business Development, Figureseven, Inc.
June 17, 2009 in Technical Information, Web Hosting
If you are a business owner, this is one sentence you do not want to be spitting out. As each day passes, our reliance on the Internet increases. In a nutshell, your business cannot afford to have its website down for a significant period of time. Businesses that have ecommerce sites are fully aware of this and usually take the proper precautions to ensure their business is “hosted” properly. For business owners who are not selling items online, many fail to see the importance. If this describes you, then you might want to think again. Take a look at a recent article that illustrates the importance of web hosting:
Do you know your browser vocabulary?
By Aimee Belair, Creative Director, Figureseven, Inc.
May 29, 2009 in Technical Information, Information Architecture
If you had to ask what a browser was, you definitely need to read on!
At a speaking engagement a few weeks ago, I witnessed a coordinator demonstrating how to look up a website by typing into what he said was the browser window's "search box." What he was really typing into was the "address bar" (the search box is something completely different). This afternoon, a telephone troubleshooting session with a client was breaking down over the confusion of what browser she was using. "Entourage," she said. Entourage is not a browser but rather an email client application.
Why Distorted Text is Costing You Money!
By Jeremy Daly, President, Figureseven, Inc.
May 15, 2009 in Technical Information, Web Site Design, Usability
I’d venture a guess that a majority of Internet users have never heard the term CAPTCHA, but I’m pretty certain they’ve all seen it! CAPTCHA, or Completely Automated Public Turing test to tell Computers and Humans Apart, is that box of distorted text that makes you retype the letters before you can submit a form, post a comment to a blog, etc. While CAPTCHA can add much needed security to certain applications, it can also cause usability nightmares that not only frustrate users, but can turn them away for good!
The Value of Redundancy
By Jeremy Daly, President, Figureseven, Inc.
April 30, 2009 in Technical Information, Search Engine Optimization, Web Marketing, Web Hosting, Web Site Management
To most marketing and communication types, the term redundancy often refers to “the part of a message that can be eliminated without the loss of essential information.” Verbose and needless repetition often waters down your core message and ultimately results in less effective communications. Bottom line? Don’t be too redundant!
But in the online world, redundancy takes on a whole new meaning. It’s not just a good thing to be redundant, but an absolute necessity. Below are a few examples of the role that redundancy plays on the Internet and the value that it adds to your business.
Welcome to the new F7 Blog!
By Jeremy Daly, President, Figureseven, Inc.
April 24, 2009 in Technical Information, Search Engine Optimization, Web Site Design, Web Marketing, Web Hosting, Web Site Management, Information Architecture
Since 1999, Figureseven, Inc. has been developing scalable, secure and reliable web solutions for businesses and organizations throughout the United States. Since we’ve been working with the web for so long, we thought we’d share some of our insights and experiences to help you maximize the value of your web marketing strategies and achieve your online marketing goals.
Over the course of the last ten years, Figureseven, Inc. has developed small sites for local companies like Butler Furniture and Halstead Insurance. We’ve worked with larger organizations like the North Central Massachusetts Chamber of Commerce and Holy Family Passionist Retreat Center to develop content managed, application driven web sites. We’ve worked on sites and built applications for the University of Massachusetts, Fitchburg State and Babson Colleges. We’ve even had the opportunity to develop web-based applications for multi-national organizations like CVS/pharmacy, NBC and Fox Broadcasting.
